The House of Drunk will be hosted in partnership with Sephora. The brand launched exclusively with the retailer in France in March 2021.Calcagni called the activation “a feast for the senses. Fans can touch, see, hear and experience the world of Drunk Elephant.”
Consumers can sample formulas for skin, hair and body care. A mixing station will allow people to receive personalized “smoothie” consultations, while the Ceramighty Tunnel is where they can discover the recently launched Ceramighty AF Eye Balm. The six products in The Littles Kit are to be spotlighted at the pop-up, and consumers can shop, as well.
Drunk Elephant will bring about 75 influencers and journalists from about 20 markets to Paris to experience the pop-up and meet with brand founder and chief creative officer Tiffany Masterson a few days prior to the public opening.
Since 2019, the brand has opened 29 new markets around the world, with a concentration in the EMEA region through Sephora.