There probably has been no other television network that has changed its brand identity more times than. Starting as CBN Satellite Service 45 years ago, it was subsequently renamed CBN Cable Network, CBN Family Channel, The Family Channel, Fox Family Channel and ABC Family until Disney’s younger-skewing network adopted its current Freeform moniker in 2016.
The brand transformation did not end there. Two years after ABC Family became Freeform with a multi-color lettering , the logo underwent a radical transformation with an emphasis on the two “F”s and the introduction of a tagline, “a little forward” . Both redesigns were done under former Freeform President Tom Ascheim, who departed in 2020.Two years into her tenure as Freeform President, Tara Duncan is putting her own stamp with a brand refresh.
A new logo, which again marks a significant departure from its predecessors, launched in early September with the premiere of. It is keeping the focus on the two “F”s but the similarities end there, with a different color palette and fonts. . “Our new look was inspired by the idea that our audience is constantly evolving and always forming and we wanted our look to reflect that notion,” said Joe Ortiz, SVP Content Marketing, Freeform. “When in motion, the logo is transformative and reveals itself to the viewer, creating a sense we are never static and always growing.”“Tara, Joe and team did a fantastic job refreshing the Freeform graphics,” said Debra O’Connell, president, Networks, Disney Media & Entertainment Distribution.
Who cares! Disney Corp has pulled all channels off Dish Network cause they want more $$ from Dish & their customers. Disney, like all streaming services, are losing $$, so why not charge the rest of us to shore up Disney+? That new logo is not worth the price for us unsubscribers
Why? Those guys will always be ABC Family to me.
Motherland Fort Salem is over so that channel has nothing I watch now
Where?
Their logo has moth damage