This Band Made a $3.44 Music Video. Then They Went Viral

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The music video for 'Smoko' cost about $3.44 USD to make, with the whole budget going to purchase a sausage roll eaten on screen. Now it has nearly 17 million views on YouTube. Via WIREDUK

“Smoko” originally blew up when a local surf shop posted it on its Facebook page. By the time the video surpassed a half a million views, the Chats were being. Soon after, they started touring the world. “It’s just a constant pinching-yourself moment,” Sandwith says. “How do these people know about us? Let alone like us enough to come watch us?”

And all this for a band that is almost calculatingly insular. The band name came from a term drummer Matt Boggis picked up in Sydney. “All of a sudden, he was like, ‘that’s chat, this is chat.’ We were like, ‘What the fuck does that mean?’” Boggis explains, “It’s just something you say when something’s really shit.” So they named themselves the Chats. Then they kept pumping out songs informed by the particular world view of their friend group.

When touring abroad, particularly in the US, Sandwith says, “there’s a bit of weird tokenism. People are very much like, ‘Oh, can you say ‘G’day’? I guess Australia is almost a mythical place they imagined.” What differentiates the Chats in particular is that they’re a rare media representation for the Sunshine Coast, or Sunny Coast, in the northern state of Queensland.

 

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WiredUK Theoldp mattmoneysmith this is great

WiredUK Lolz, love that Iggy Pop asked them what a Smoko was 😂

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