Pophouse’s CEO is a guy named Per Sundin, who actually signed Avicii to his label when he was running Universal Music Sweden, so the company seems invested in doing right by him and his catalog. They’ve already put together the, an “interactive museum” in Stockholm, and it sounds like they’re planning more big showcases like that.
Earlier this year, Pophouse also bought the rights to the music of Swedish House Mafia, and it also runs the ABBA Museum and had a hand in the wacky stuff ABBA has been up to . Beyond that, and apparently in line with everything else it’s been doing, Pophouse reportedly intends to start investing in “music assets” that aren’t related to ABBA or Swedish electronic music acts, and it will “monetize them in ways that other rightsholders don’t think to do.