Growing up in Oklahoma City, Oklahoma, to Iraqi-born parents in a mostly white Baptist neighborhood, Huda Kattan was frequently bullied for her ethnicity. At 12, she started wearing heavy makeup as a comfort. “I always felt like a misfit,” Kattan told. “Even now, I still struggle with this a little bit. And I think that’s what probably motivates me so much.
” She’s one of the earliest creators on this list as she started her beauty blog in 2010. That led the then-financier to start booking clients and eventually start her own cosmetics line, Huda Beauty, launching with false lashes. The brand has expanded into skincare and all sorts of cosmetic goodies, retailing direct-to-consumer and in stores like Sephora around the world, helping Kattan reach a net worth of $400 million, making her one of the richest self-made women in the world.
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