The multi-year sponsorship will begin with this season’s Super Bowl on Feb. 12 in Glendale, Arizona.From our newsroom to your inbox at noon, the latest headlines, stories, opinion and photos from the Toronto Sun.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc. You may unsubscribe any time by clicking on the unsubscribe link at the bottom of our emails. Postmedia Network Inc.
“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” Nana-Yaw Asamoah, the NFL’s senior vice president of partner strategy, said in a statement. “We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology.
Apple is also negotiating with the NFL for the rights to the “NFL Sunday Ticket” package of Sunday games that do not air in a viewer’s home market. Amazon, Google and the Walt Disney Co. are also competing for the package, which has been on DirecTV since 1994. Over 120 million viewers watched last February’s halftime show, which featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.
Fuck apple music