, a London-based entertainment company, in a move that will give the e-commerce company a presence in the burgeoning immersive film and television events space.
Other experiences, such as one involving “Casino Royale”, reached an audience of over 100,000 in London, while its “Stranger Things” production was seen by over 300,000 people in Los Angeles. TodayTix Group will keep Secret Cinema’s team of 50 full-time staffers intact and will have it continue to operate as a separate brand. TodayTix Group has roughly 330 employees.
Thus far, Secret Cinema has primarily operated in the U.K. with the notable exception of its “Stranger Things” experience, which allowed U.S. crowds to enter Starcourt Mall circa 1985 to see all manner of bizarre occurrences. With the acquisition, TodayTix hopes to help Secret Cinema grow internationally. To that end, in May 2023 Secret Cinema will launch a U.S.-national tour and establish a permanent location in Los Angeles. Under its new ownership, Secret Cinema will also tweak its format.
“It has been an extraordinary two years for everyone in entertainment, as we emerged from multiple lockdowns and restrictions to the current cost pressures of putting on our shows,” Max Alexander, CEO of Secret Cinema, said in a statement. “Despite this, Secret Cinema remains an exceptional producer of unforgettable, immersive experiences.
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