on Zoom days before the brand’s Futrograde fashion show held during NYFW, she didn't want to spoil anything. Instead she told me I’d know her favorite runway moment when I saw it.
But aside from getting fashion editors in the audience to rub elbows with long-limbed athletes, what else did Puma’s show—its first time on the official calendar—bring to Fashion Week? When I pointed out that most people don’t associate Puma with a runway, Ambrose was quick to note how embedded the brand is in the same street culture that's now on every major high-end fashion brand's mood board.
PUMA Let's just hope in the future we still have forests, democracy, human rights. Let's hope Neymar's dream of a Bolsonaro's reelection does not come true.
PUMA Am curious if PUMA, which signed neymarjr to the 'most expensive individual sponsorship contract in sport' (U$30 million/year), is comfortable with having its brand on full display while he declared support to a racist, homophobic, extreme-right wing 🇧🇷 presidential candidate?
Very good