How Mexico’s Grupo Firme Became a Stadium Juggernaut

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How Mexico’s GrupoFirme became a stadium juggernaut 🌟 The seven-man band discusses breaking down barriers in banda and beyond in their Billboard cover story ahead of BillboardLatinWeek:

— as well as the first banda ensemble to do a U.S. stadium tour — a feat only a select number of Latin artists, including Romeo Santos, Bad Bunny and Los Bukis, have accomplished. Last year, Grupo Firme performed seven back-to-back shows at Los Angeles’ Crypto.com Arena . Only Adele has done more, with eight.

For Eduin, who grew up watching artists like Larry Hernández, Gerardo Ortiz and Jenni Rivera command stages, putting on that kind of show is personal. “They always found a way to entertain their fans, and not just by singing,” he says of his influences. “Watching them perform, I realized the type of artist I wanted to be. I knew I didn’t just want to be a singer — I wanted to be a star.”a popular nightclub in the heart of Tijuana’s bustling downtown, when he first saw Grupo Firme.

Gutiérrez’s enthusiasm for Grupo Firme’s covers hasn’t limited its output; he has also brought in renowned songwriters like Horacio Palencia to collaborate on originals. “He explained that the guys were big fans of mine, so I invited them to my home in Mazatlán [Mexico] to see if there was a way I could support them,” recalls Palencia of when Gutiérrez first reached out to him in 2018.

In May, Grupo Firme made history as the first Mexican banda act to launch a U.S. stadium tour, stopping at storied venues like Levi’s Stadium in the San Francisco Bay Area, Mercedes-Benz Stadium in Atlanta and Yankee Stadium in New York — and, like everything else the group does, it did so with little outside help. “To this day, we’ve produced arena and stadium tours in-house by Music VIP and Grupo Firme,” says Gutiérrez.

“Tickets go on sale without announcing the artists that will be performing. So people can’t really say, ‘Oh, Grupo Firme will be there, let me buy a ticket.’ Regardless of who had bought tickets — Americans, people who don’t speak Spanish or know our music — we’d have to go up and sing,” Eduin explains of his worries. “Not being able to control who was buying tickets was terrifying.”

 

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