In the lyrics to her smash-hit 2019 singleAccording to the IWSR, overall Chardonnay volume spiked by 3.8 percent in the aftermath , nearly two full percentage points over the total white wine category .
Neilsen data also indicated off-premise Chardonnay sales increased by 14.4 percent year-over-year during the 29-week, Covid-affected period ending September 19.And while we can’t assume Lizzo was the sole influence on this upward trajectory, it’s not the first time we’ve seen similar results from pop culture’s appreciation of grape varietals.saw an unstable-yet-passionate Paul Giamatti teach the world about wine. Or, at least, the wine his character loved and loathed.
So as we wander off into this ever-reactive world of wine, unsure what is going to be championed or critiqued next, the takeaway here is clear: All popular grapes are going to be good. It’s the wines you want to watch out for. Hunt for pre-popularlity producers, drink what you love, listen to Lizzo, and smile knowingly at the men who claim to hate an entire grape. It’s probably the one they’re drinking most.
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