is a classic Cinderella story—with a modern, TikTokky twist. Last year was a particularly rough time for the Vancouver-based vocalist. She’d lost her serving job—and all of her music gigs—due to COVID. “I was eating up all my savings just to survive,” she says. Jessia was sitting in her car the day she recorded the video clip that would launch her into viral territory.
Jessia’s lyrics tap into emotional subject matter, like lost love and body dysmorphia. “I think everyone has struggled with their body at some point,” she says. “Society brainwashes us into wanting what we can’t have.” She’s received thousands of supportive messages from fans—teens and postpartum mothers alike.
Jessia also found an ally in Grammy Award–winning singer and producer Ryan Tedder, who reached out via DM, signed her to Republic Records after a Zoom meeting last October, and brought her along as an opening act on his band’s 22-city European tour this spring. In May, Jessia took a brief break from touring to attend the Juno Awards, where she won Breakthrough Artist of the Year. “I FaceTimed my family at the airport—they were celebrating for me,” she says.to keep Jessia going.
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