Bollywood broken? Movie moguls' spell over India fades

A ticket checker waits for film-goers at the gate of a cinema hall showcasing Aamir Khan-starrer Laal Singh Chaddha, an official remake of the 1994 film Forrest Gump in Ahmedabad, India, on Aug 26, 2022.That's the verdict of one of its biggest and brightest stars after the latest flop in a Hindi-language movie industry that's long mesmerised Indians, and the world, with its dazzling all-singing, all-dancing brand of big-screen escapism.

That's about double the failure rate of 39 per cent in 2019, before the pandemic shook up society and forced hundreds of millions of Indians to wean themselves off cinemas, for decades the bastion of Bollywood and its main source of revenue. A quarter of India's 1.4 billion people now use such services, up from about 12 per cent in 2019, according to market data firm Statista.

By contrast, movies globally draw less than half of their income from box offices, according to data from America's Motion Picture Association.Fans of Bollywood, a century-old institution, say it can evolve to stay relevant. The flops represented steep reversals for the two A-listers, action and comedy favourites whose films have been known to recover all costs within the first week over the years.

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