Celebrity Medicare Sales Pitches Are Toned Down After Scrutiny

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If it’s football season, you can count on seeing Joe Namath on television, along with William Shatner and Jimmie “J J” Walker. They are the most prominent pitchmen for what has become an annual fall selling frenzy for Medicare Advantage policies.

last year added sales firepower in a deal with Medicare Advantage-focused e-Telequote valued at $515 million.

Surveys of state insurance departments by the National Association of Insurance Commissioners, meanwhile, identified complaints about alleged fraudulent activity. This includes beneficiaries being enrolled with forged signatures, according to letters from the standards-setting group to Congressional leaders in May.

Some insurance agents themselves have concerns about the frenzied activity. Misty Mullus, who sold Medicare Advantage for GoHealth last year, said she couldn’t keep pace with colleagues who completed 18 or more sales a day and earned bonuses. Denny Johnson, who sold for Prudential’s Assurance IQ brokerage in 2020 and 2021, said that TV ads sometimes prompted elderly people who don’t handle their own affairs to call. He said he only pitched people after being assured they were allowed to make the switch. Still, “you can spend more time than you want with one prospect and get the sale, only to have their adult daughter or son cancel” soon after.The TV ads featuring Messrs.

Now, the American flag is gone and the ad repeats five times that benefits vary by ZIP Code, a nod to regulators’ concerns that some benefits are available only in certain places. Mr. Namath’s commercial “has been reviewed and is currently in compliance,” CMS said.

 

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They are so annoying

Gawd, they have the longest open enrollment period.

Not just for football season. It is an ongoing torture. And now joined by the Camp Lejeune huckster lawyers.

Calling now to check my zip code.

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