Unilever countered that Ben & Jerry’s had no power to stop the sale of the Israeli business, and the sale could not be undone because it had closed in late June.has shone a spotlight on Unilever’s goal of giving its more than 400 brands social missions and purpose.
Carter rejected as “too speculative” the idea that customers would be confused if Zinger offered new products conveying a message that might conflict with Ben & Jerry’s own. “Ben & Jerry’s has offered no evidence of such confusion or the impact of the alleged confusion,” Carter wrote. The judge noted that products sold in the West Bank would use Hebrew and Arabic trademarks, not English language trademarks.Unilever’s brands also include Dove soap, Hellmann’s mayonnaise, and Vaseline skin lotion.