Competitions are important because they can serve as a way to find talent and improve the lives of those involved. For over five years, a competition which started in the cities of South Africa, has grown, spreading across countries in the Middle East and Africa. , BIC has elevated the status of artists who have taken the time to put in the work and stand out from the crowd. Entries open for its fifth edition on 27 August and the winners will be announced in October.
I spoke to the organisers Bana Badwan, the senior regional communications manager for MEA and India, and Kutlwano Tshethlane, marketing manager for BIC Stationery SA, who shared insights on the competition, the journey of the artists and what we should expect from the competition.The BIC Awards Master Africa Competition started in 2017 in South Africa and has expanded into other parts of Africa. Last year, it expanded into the Middle East as well and all of this is due to the success it has had.
It’s also impacted the team. So, the team at Art Master Africa is also really proud to see where their campaign and initiative has gone, how many people it has impacted, and how it has impacted the creatives who took part in the competition. I would like it to expand all through the geographies, and not just the Middle East and Africa, and I can see how that’s already happening, given the traction of the campaign so far.
First, second, and third place competition winners will be named Africa’s Art Masters and receive cash prizes of $2 000, $1 000 and $500, respectively. The first-place regional winner will also receive an online personal gallery and the opportunity to join theWe make it make sense
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