Not Okay tells you exactly what kind of a film it is before it even begins. The new film from writer-director Quinn Shephard, which charts one vapid influencer’s rise to fame and subsequent social media cancellation, opens with an explicit warning that it contains, among other things, “an unlikable female protagonist.
An unlikable female protagonist who is too likable But before Not Okay gets to that, it follows up its attention-grabbing opening message with a montage that throws viewers right into the deep end of the viral hate campaign that eventually turns Danni’s life upside down. The montage follows Danni as she sobs while obsessively consuming all the various tweets, articles, and YouTube videos that have been made by those who are so anxious to paint her as the world’s worst person.
Be careful what you wish for After establishing Danni as a middling photo editor who is desperate to both become the internet’s new favorite influencer and earn the romantic favor of Colin , a popular marijuana blogger, Not Okay follows Danni as she fabricates a story about getting invited to a writer’s retreat in Paris. In order to sell her lie, Danni photoshops selfies of herself in the City of Light and writes Instagram captions detailing her fake adventures abroad.
Along the way, Danni finds herself haunted by visions of herself in Paris on the day of the very terrorist attack she claims to have survived, and the closer she grows to Isaac’s Rowan the more guilty she feels about the lies she’s told. But while Shephard wisely avoids giving Danni a redemption arc, the filmmaker fails to say anything of real merit or value in Not Okay. As a treatise on the poisonous power of fame, Not Okay is a serviceable but predictable morality tale.
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