According to Denton Koh, Shiseido Professional Color Creator and creative director at District 19 Salon by E-Jean, there are two important factors that influence how long your hair colour lasts: how dark it is and its tone intensity.
Wai Kan, associate director at Chez Vous Hair Salon, agrees and adds that pastel blonde-like shades fade easily, especially with daily washing. If you want something striking, Wai Kan recommends choosing purple and green hues as they last the longest. C.Y. Wang, senior hair designer at Prep Luxe, also suggests red hues due to their stronger colour pigments.
Protect your soon-to-be dyed hair with a pre-colour treatment. "Many customers cannot understand why their hair still feels so damaged, dry and dull, even when they might have done multiple hair treatments in the months leading up. But that's because, during chemical services, your hair cuticles are 'opened', causing the amino acids, moisture and CMC to 'leak' out. This, in turn, leads to hair breakage, brittleness and dryness," says Wai Kan.
Not informing the stylist that you've recently undergone a keratin hair treatment might give them the impression that your hair is healthier than it really is and able to withstand multiple rounds of bleaching. The last thing you want is hair breaking off during the bleaching process.
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