Samsung is strengthening its partnership with Qualcomm, one that further increases the uptake of Qualcomm’s chip and networking tech across Samsung hardware. But the biggest takeaway from the announcement is that share of Snapdragon chips inside premium Galaxy smartphones is going up, while that of Exynos is about to shrink further. And that’s great news for the Samsung Galaxy S23.
The Exynos versus Qualcomm war takes a backseat To recall, Samsung has historically split the shipments of its flagship phones across Exynos and Qualcomm’s Snapdragon chips. The cache sold in markets like the U.S. had the latest top-tier Qualcomm Snapdragon chip inside, while the units destined for markets like India and Europe got the versions with Samsung’s in-house Exynos chip.
Saving the Galaxy S23 from Exynos heat Such is the angst that fans even launched a petition against Samsung selling them Exynos processors in flagship Galaxy smartphones. Needless to say, Exynos-powered flagships have earned a rather unsavory reputation. The Galaxy S22 series is the most recent illustration of how the chip issues have been carried over to a subsequent generation of phones in 2022.
Interesting times, desperate moves According to a report by the Korean news outlet iNews24, Dr. TM Roh, the head of Samsung’s mobile division, disclosed at a town hall meeting that the company will produce a fresh line of custom processors exclusively for its Galaxy smartphones. It’s a clever move, as that would allow Samsung to shed the bad reputation of Exynos and the recent GOS throttling controversy.