Ariana Grande posts rare no-makeup video to promote her beauty line

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The pop star showed off the power of her R.E.M. Beauty brand’s new concealer with a barefaced selfie.

Grande, 29, is far from the only big name with her own beauty business; Rihanna, Gwen Stefani, Halsey and more have released makeup brands in the past few years. But the “Don’t Look Up” star says she’s not here to compete.

“I’ve thought a lot about this, of course, because I don’t want to just hop onto any bandwagons ever. I think that … I wear my peers’ makeup as well, just like I listen to their music,” she said in an“I’m not going to say, ‘Oh, there’s too many female artists.’ I love and I’m [a] huge fan of my peers that do both, and I think that it’s just another way to tell stories. Because you can never have enough makeup, just like you can never have enough music.

Fans are eagerly awaiting the expansion of the “No Tears Left to Cry” singer’s makeup brand into face products.

 

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