Data Science and the Art of Persuasion

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Data doesn’t usually come out clean or with clear guidance. Presenting it the right way is a job in itself.

During presentation to nontechnical audiencesA rare combination of skills for the most sought-after jobs means that many organizations will be unable to recruit the talent they need. They will have to look for another way to succeed. The best way is to change the skill set they expect data scientists to have and rebuild teams with a combination of talents.

to focus his team on business outcomes and to reward decisions that favor those outcomes over improving data science.This talent is widely misunderstood. Good design isn’t just choosing colors and fonts or coming up with an aesthetic for charts. That’s styling—part of design, but by no means the most important part. Rather, people with design talent develop and execute systems for effective visual communication.

Randal Olson, the lead data scientist at Life Epigenetics and curator of the Reddit channel Data Is Beautiful , used to focus solely on how well someone did the technical part of data science. “I know, when I started, I had zero appreciation for the communication part of it,” he says. “I think that’s common.” Now, in some cases, he has changed the hiring process. “You know, they come in and we immediately start white-boarding models and math,” he says.

If your organization contains some of those rare people who, like Colson, have both data talents and communication and design talents, it helps to have them mentor one another. People who express interest in developing talents that they don’t have but that you need should be encouraged, even if those strengths are far afield from the ones they already have .

 

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Persuasion is a component of strategy. It is the spinning of information to trick people into believing something that is incorrect. Informing is explaining why something is correct.

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Fact.

Agree demonstrating is sometimes demonstrating 7/24/20221/03/35 pmish

Sure it's awesome. I did this year's ago! Feels so much better just doing a good job

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