, democratic South Africa’s DNA is etched in celebrating and embracing the kaleidoscope of cultures, customs and rituals. However, there is an inherited and embedded intimacy between an individual and their celebration of their culture.
Our culture faces moral decay and an ethical mischief at the hands of television producers. Everything is exposed and cultural rituals splashed all over social media and reality TV shows for clout and ratings. The cultural andcontent being produced for TV channels is disgraceful and misleading and does not even come close to what is authentic and right.
But alas, initiates do not have the power or the voice if a trainer has a contract in place with a TV channel to produce a sensational reality TV show. The contract extends to the private and privileged dwellings of the initiates. If the ancestral-calling trainer is a content creator, the initiates become content by virtue of them being initiated by the trainer that seeks greener economic pastures through TV shows and social media content. The economics are detrimental to initiates.
We have lost the voice of our cultural custodians. Old people from the villages, who understand and respect our culture, look at us as the cosmopolitan market with utter shock and a lack of appetite to engage with and educate us because we listen to the sound of our own voices. We have adopted a policy of “moving with the times” and “culture evolves”. Obviously culture evolves and times change, but we do not have to go where the wind blows.
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