It's here that Dallas-based content creator Funmi Monet found a community of people she connected with based on a mutual love of all things fragrance. Known as #PerfumeTok's "fragrance auntie," Monet parlayed her educational content and fragrance reviews into her very own perfume called created in partnership with Bella Aura Skincare. In the process, she became one of a few Black women to create a perfume in France.
"As a girl growing up with two amazing grandmas I looked up to as well as many aunts and my mom, fragrance and beauty were all around me," D'Amelio tells Fashionista. "I remember the women in my life always having beautiful bottles on their nightstands. And unlike makeup, fragrance really is universal — where not everyone can pull off a red lip or a cat eye, everyone can wear and enjoy fragrance.
"With this new wave of influencers, the aspirational aspect is not as strong," she says. "The new thing is being approachable. People who are on TikTok and influencers are not strangers or untouchable. They're very much immediate and approachable."
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