From Tag’s perspective, of course, this isn’t the first instance of a tie-in with a popular actor, or with a specific film. The brand’s automotive sponsorships of the 1960s and 1970s saw a Monaco on Steve McQueen’s wrist as he screamed around the track in 1971’s. And, more recently, a Tag Heuer 1000 accompanied Leonardo DiCaprio’s wrist for his star turn in.
The 41-year-old actor has been heavily involved with the campaigns for the new Carrera Three Hands, taking an active interest in the photo shoots, art direction, and more. It’s clear from conversations with Tag employees that said interest and his attentiveness to detail have been a boon for the relationship, cementing the idea that the partnership feels right for both parties. After all, this is a man who could conceivably partner with any brand in the world.
As he matured, so did Gosling’s thinking about watches—especially so when he began his career as a working actor and needed to incorporate timepieces into his roles. “And then just in terms of men’s style growing up they started to sort of register,” he continued.
Gosling’s horological inclination played into his most recent role, as a man pulled out of prison to work for the CIA as a spy and assassin inHalf-Nelsonwas really the first time I went all the way with it,” Gosling said. “Where I didn’t want it to be subtle—I wanted to make sure it was seen.
When it’s suggested that Gosling’s acting style are reminiscent of those of the American “greats” of 1950s, ‘60s, and ‘70s cinema—the Brandons, McQueens, etc. of the world—and he’s asked if those figures loom large in his conscious as an actor, he’s humble in his reply. “I’m a movie fan, so those are definitely the people I was aware of,” he says. “And they’re definitely people that, from a style standpoint, you run into time and time again.
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