Smartphone with Netflix logo is placed on a keyboard in this illustration taken April 19, 2022. REUTERS/Dado Ruvicbroke Hollywood's rules to create a $82 billion global streaming colossus that the rest of the entertainment industry rushed to copy.
"It feels as if you have to fight your way into building a franchise there," said one studio executive. The company also identified three coming shows as potential franchises because the stories are well known, bringing built-in audiences. "We've definitely specifically designed and thought of this narrative in a way to carry it forward in other forms," co-director Anthony Russo said in an interview.
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