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One Summer, Forever | Vanity Fair | March 2014

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The 'Endless Summer' poster evolved from a kitchen-table project into a pop-culture phenomenon. Author Lili Anolik looks back on the moment the iconic image was born—and the social upheaval it foretold. VFArchive

poster is 50 years old, and it hasn’t aged a minute. Kitchen-table project turned pop-culture phenomenon, the Day-Glo movie promo created by John Van Hamersveld for his friend Bruce Brown’s 1964 documentary is still selling the dream—on T-shirts, TV shows, beer bottles, and dorm walls.

looks back at the moment an iconic image was born, the social upheaval it presaged, and the surfer-dude-slash-designer whose life it changed

 

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