A Russian-Israeli billionaire's daughter covertly paid celebrities to feature in her campaign, per The Jerusalem Post.
The Jerusalem Post reported that the"She'asani Isha" project aimed to spread the word about"niddah," referring to the status in Jewish law of a married woman who is menstruating. Celebrities, including TV host Yael Bar-Zohar, MasterChef Israel mentor Michal Ansky, and reality star Shay Mika featured in videos for the"She'asani Isha" campaign.
According to the newspaper, Bar Zohar received up to 50,000 Israeli shekels for participating in the campaign. Ansky received a similar amount, the newspaper reported. And Mika received up to 20,000 Israeli shekels for her involvement, per The Jerusalem Post.
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