So why would a company that revolutionized the viewing experience with binge watching split up its biggest franchise into two parts? The answer isn't strange at all.The two premieres take place in two different quarters for the company. "Stranger Things 4— Vol. 1" dropped on May 27, which is in Netflix's second quarter, and "Vol. 2" hits on July 1, which kicks off the company's third.
in a note in February. "Given the unprecedented length, and to get it to you as soon as possible, season 4 will be released in two volumes.""Stranger Things 4 — Vol. 1" is roughly nine hours long. The final two episodes that make up "Vol. 2" have run times that match feature films, with episode eight running an hour and 25 minutes and episode nine coming in at a whopping two hours and 30 minutes.
By having "Stranger Things" episodes separated by a month or so, Netflix gets two bites at the apple, markets the same season twice and keeps the show top of mind for its viewers.
A better question would be why they split up Stone Ocean!
Netflix is losing subscribers. May not survive