In the 1950s and 1960s, American watchmaker Timex used to advertise how tough its watches were by having newsman John Cameron Swayze say that Timex watches could take a licking and keep on ticking. Today, the most popular watch in the world, the Apple Watch, has released a television commercial also developed to show off how tough the timepiece is.
A chef cooking up something yummy on the stove is surrounded by flames with his Apple Watch not too far away, the timer counting down how long until dinner is served. During a competitive Badminton game, a player dives in an attempt to return a shot, and his Apple Watch is driven hard into the dirt. And while walking on the sidewalk, a woman and her Apple Watch are sprayed by a puddle of rainwater that a car drives through.
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