says companies need to go beyond these cliché representations of Pride.
“They need to start steering away from these sorts of outdated terms and symbols that we've used for Pride, like ‘Love his love’ and just the rainbow,” she says. “There are so many other ways to represent.” , a New York-based queer creator and stylist, agrees: “I try to stay away from the [rainbow] flag because I think it looks so cheesy. There’s so much more to my community than just the flag.”, she looks for the company’s mission and work within the LGBTQIA+ community. “I always want to make sure that the models they're using, the language they're using, is very inclusive and reflective of the world we live in every single day,” she says.
When it comes to actual designs, Werner says Pride collections should have something that she’d really want to wear beyond June's celebrations — she points to, which featured people from the LGTBQIA+ community in the brand’s signature sporty silhouettes with a tiny rainbow-hued logo, as one of her favorites this year.
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