Hailey Bieber sued for trademark infringement over new skincare line

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Hailey Bieber is facing a trademark lawsuit against her new beauty company. Documents show her firm Rhode - taken from her middle name - is facing a claim from clothing company Rhode, which says the model's launch on June 15 was 'trademark-infringing' and will 'quickly swamp' their 'market presence' and 'confuse the marketplace and ultimately destroy the goodwill and reputation...

Documents show her firm Rhode - taken from her middle name - is facing a claim from clothing company Rhode, which says the model's launch on June 15 was "trademark-infringing" and will "quickly swamp" their "market presence" and "confuse the marketplace and ultimately destroy the goodwill and reputation of the Rhode brand".

Documents obtained by Entertainment Tonight show Purna and Phoebe argue 25-year-old Hailey's skincare range Rhode is built upon her "already immense celebrity status and massive fan following". But their lawsuit said "given the sacrifices they had made to build the brand, Khatau and Vickers refused".The pair also want the destruction of all its marketing materials as well as the recall of the Rhode product line.And Hailey is facing calls to report all profits made from her beauty company so the clothing company can be compensated for legal fees and damages.

 

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