On Tuesday, Meta CEO Mark Zuckerberg shared via a Facebook post , a few updates on monetization for creators on Facebook and Instagram. These updates included expansions to existing monetization options, as well as a few new ways to make money.
Zuckerberg said the Stars program would be opened up to “all eligible creators so more people can start earning from their Reels, live, or VOD videos.” And in an emailed statement, Meta provided further details and described eligible creators as those “who have at least 1,000 followers over the last 60 days …”
This expansion is expected to start next week for creators in the U.S. Creators are eligible for the new Facebook Reels Play bonus program if they meet the following requirements: They have over five reels made and attained at least 100,000 views within the last 30 days. The Meta CEO also offered up a few more updates on revenue sharing and his company’s endeavor to incorporate NFTs into its platforms. Zuckerberg said that in an effort to drive more money to creators, it would “hold off on any revenue sharing on Facebook and Instagram until 2024. That includes paid online events, Subscriptions, Badges, and Bulletin.”