, they’ll be able to grab one, albeit in a modern, somewhat strange way. In collaboration with reBASE, a social metaverse site, Hadid is releasing a massive range – 11,111 unique works, to be exact – of shoppable online art pieces based on her own image.
Hadid first had a kernel of the idea thanks to a lifelong interest in gaming. Growing up, her younger brother Anwar loved World of Warcraft, but Hadid herself was always attracted to the poppy universe of Mario. “My alias when I was 18, when I started traveling for work, was Princess Peach,” she says with glee over Zoom. When the world locked down due to Covid, her fascination with online life went into overdrive.
Hadid certainly knows a thing or two about capturing audience attention online. She has already proven herself as world wide web gold. For a recent run of, for instance, she caused a small internet fashion brushfire by teaming up with stylist Law Roach for an incredible string of archival dresses, including pieces from Chanel, Tom Ford’s Gucci era, and a vintage black Versace dress from 1987 with an epic voluminous bow around the waist.
Regarding CY-B3LLA, Hadid understands that there’s some well-deserved mistrust out there about the celebrity-NFT-industrial complex. “Where that skepticism comes from is the people who just want to have a money grab,” she says. “To me, it’s so much bigger than that. I want it to be a collective. It’s not a one-stop shop – this is a real passion. I want to be used as a vessel for communication and respect and love.
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