Base World is a media and entertainment outfit birthed by Princess Omotoyosi. She says two of the primary aims of Base World is identifying and understanding the target audience. Speaking about her journey so far, Omotoyosi said: “Managerial job has pushed me beyond limit, enabled me to multi task and work around the clock. Every artiste I have worked with is exceptional and gives me the opportunity to prove my work ethics.
Princess believes the entertainment industry has grown largely and “with one single hit song, an artiste can rise for zero to 100. She adds: “Over the years we have seen it and this undoubtedly has made the industry a desire for so many budding talents. The US structure of production, distribution, marketing and a whole package of music promotions is gradually becoming evident in Nigeria as we speak. “Lawyers, graphic designers, deejays, photographers and videographers, security operatives, assistants and a wide array of other professionals are needed for an A List Artiste to have his day to day running managed effectively.