A federal agency, created to fight poverty, spent $500,000 on a name, logo and branding

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Documents show how the creation of FinDev Canada involved detailed debate about the agency’s public image

 

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Wow that sounds ridiculous

What about this JustinTrudeau CBCNews

Ain’t that special. Sponsorship scandal getting off the ground again!

THAT WOULD HAVE BEEN DONE IN QUEBEC. THEY ONLY USE CANADAS MONEY WHEN THEY BUY SOMETHING. OTHERWISE IT STAY'S IN QUEBEC. LIKE THERE WORLDWIDE SCOCIAL SERVICES FOR FENCH CANADIANS ONLY. 230 OFFICES AROUND THE WORLD U PAY 4 MORONS. 1 ON BEVERLY HILLS BLVD. U PAY DUMMIES. OH SMART

OBSCENE, frightful way to spend taxpayers $s. Outsourcing to private businesses because there were no public servants qualified to design logo, letterhead or business cards! Give me a break!

BobSaroya Its a liberal thing [F--k the taxpayers]

I’m sure making this a contest with high school kids would have yielded something just as good, cost less, and mean more.

There is one word for this in french: 'T A B A R N A K'

Only the federal government is stupid enough to say they will fight poverty but then turn around and spend 1/2 million on a freakin logo.

Looking at the 1/4ly expenses of the Director he is not afraid to bill $450 for dinner for himself or get a $300 hotel room when he goes to a meeting at his office. Sunny Ways you picked a winner here.

This is why government cannot be trusted with our money. Essential services and basic social programs. Nothing more. onpoli cdnpoli

This sort of thing should be in the news for days and days on end. This sort wastefull spending is much worse than what Duffy claimed. Remember how long Duffy was in the 'news'? Why not keep this scandal in the news for months?

I sure hope they got those neat little sandwiches with the crusts removed when they unveiled it.

How much good could 1/2 a million have do. It is a shame we wasted it on a name that schoolchildren would gladly have found for joy of helping. JustinTrudeau not real helpful bud.

Poor people, your welcome. RealChange

Unfortunately, this is the norm right across the board, if not name, logo or branding - on top heavy and expensive bureaucracy in developing plans and administration costs to “fight' poverty.

What else can a poverty fighting government agency do with just $500k?

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