Two premiere screenings of rock documentarygrossed over $19K this weekend with a single Saturday show at iconic music venue The Opera House in Williamsburg, Brooklyn taking in north of $17K. Independent distributor Utopia worked with Murmrr, which produces live music events, and art shingle Mondo, which created a limited edition poster only for sale in person.
Tickets ranged from $30 to $50. The band’s frontman J Mascis played a solo set for the nearly sold-out 600-seat venue. Utopia’s VP of marketing and distribution Kyle Greenberg said the audience was 65% male with a strong 35-44+ turnout, although there was no shortage of Utopia’s signature younger demos. The turnout was “a testament to Dinosaur Jr. ‘s impact, with the band also continuing to find new audiences on the heels of a new album and international tour ahead this summer.”Top GunThe film screens in Amherst tonight for a sold-out 170 seats with a Q&A. The full band, local to the town, is attending .
Greenberg notes Utopia co-founder Robert Schwartzman is a musician, and that he himself has worked on music films for his entire career. The company has a few more music docs in the pipeline but not ready to announce. Previous projects includeMoonage DaydreamUtopia, known for edgy, original fare, just made a major deal and headlines itself in Cannes, winning North American rights to Danish-Iranian filmmaker Ali Abbasi’samid tough competition.
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