and access to audiences through public spectrum and the NBN, and then in the same breath argue their services, whether linear or digital, should be relaxed from obligations to screen more local content from important subgenres., then how can you argue that other types of content are not of the same or greater cultural importance?Australians expect and deserve more high-quality local content on their screens.
When it comes to building our creative economy, there is also room for improvement with our international settings. Our screen sector would benefit from greater support for retention of intellectual property to help build sustainable businesses and generate income in different markets. That’s because intellectual property is increasingly recognised as the key that unlocks economic opportunity and leverages successes to support the risk of the next investment. For an SME, the comparative value of IP ownership to its business is high and creates a virtual circle of investment in creative talent and ideas.
We have so much to be proud of from more than 50 years of screen culture. However, we cannot ignore the shifting market dynamics, the mobility of global investment and the imperative to match these with the right balance of safeguards and incentives.
They'd need fewer Government hand-outs if they stopped the woke stuff that turns many people off.