, the transaction is by no means the industry’s largest, but it’s a callback to the kind of M&A that was happening before top podcasters embraced licensing agreements.The Tonight ShowConan O’Brien Needs a Friend
. Edison recently ranked the show at number 26. The network has also expanded to include popular series from stars like, the licensing rights to which now belong to SiriusXM. According to the company, Team Coco brings in 180 million downloads a year.
If the nature of the deal was surprising, SiriusXM’s pursuit of O’Brien was not. Team Coco had a longstanding distribution and ad sales deal with Stitcher, which SiriusXM acquired in 2020. The audio company has bulked up its podcast offerings as its flagship service has. But the company is looking to O’Brien to help in that department as well — the deal entails a new, exclusive Team Coco channel on SiriusXM.
Still, like other SiriusXM deals, this acquisition is about ad sales. SXM Media will also sell ads for Team Coco’s digital video, social media, and live events. And Team Coco podcasts will remain wide releases, available across major podcast platforms to maximize their audience.SiriusXM may have locked down a big one with Team Coco, but the company is losing a big one this week, too.
Acast announced this morning that it’s signed a three-year agreement to be the exclusive ad-sales partner for. This is a big get for Acast: Maron’s show hits 55 million listens per year, according to the announcement, making it one of the top shows out there. Edison researchwill be distributed and hosted by Acast under the deal, with bonus content and the show’s archives offered through Acast Plus to paying subscribers.
who listens to podcasts, ask humancondition
I think I’ve seen a Regulars_NFT that looks just like him… I wish I would have minted that one. Classic!
Well deserved!
whole clique gonna be fucking bumping that shit on repeat 🔥 🔥 🔥
There’s something about Conan…
What’s happened to his hair? 🥕
HMU ConanOBrien
Can someone explain to me what's the ROI on these deals?
good for him and his staff!
Love Conan. So glad he went on to greater things after his show ended. He's genuinely a favorite of mine.
Brrrrruuuuuhhhh