Flourish or flounder in a world of ever-changing fashion and beauty trends

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Watch the first Sunday Times GenNext online discussion of 2022, as a panel of experts, influencers and youth looked at some of the latest marketing trends in this industry

, the standards that influence these trends, and marketing strategies that will not only allow brands to stay afloat in the tumultuous sea of ecommerce and digital

opportunities, but also help them grow as others flounder.Angel Ndlela, influencer, content creator and artist;Precilla Kalogeropoulos, head of creative & productions SA at Avon; and

 

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