After two years of the pandemic, top marketers will meet together in person at the Variety Entertainment Marketing Summit, presented by Deloitte, at the NeueHouse in Hollywood on May 24. This year’s panels explore many of the biggest marketing and media shifts to emerge in recent months.
Some streamers look to meet their viewers where they are in their communities as it becomes safer to move into the world again. Social activism and outreach can create and maintain a relevant dialogue. As part of a campaign for “Winning Time: The Rise of the Lakers Dynasty,” Gagne’s team refurbished a basketball court in Inglewood, Calif., with the help of Project Backboard. The idea was to leave a positive, lasting impact on the community.
Ellis says social media will continue to be important for new artists and help audiences discover fresh music. She also sees streaming live events such as Coachella as an impactful way to showcase artists and bands since audiences will be able to see what they can do in a live environment.