Uffie, best known as the princess of late-aughts electropop, or what the kids are now calling “produced by Toro y Moi and Lokoy, is a trippy blend of poetic bangers and indie beats that mirror the surreal times we’re living in, while reminding us why we fell in love with the hipster icon in the first place.
UFFIE: Definitely the studio now. Learning to produce my own vocals during the pandemic was intense. It’s so hard to work with your own vocals, because you’re so judgmental of yourself. I grew to have a massive respect for the producers doing all of that.UFFIE: I was going almost five days a week. It was a bit much. I was writing for my project and co-writing for some other artists.UFFIE: I gained a lot of confidence as a songwriter through working with other people.
UFFIE: It’s rare these days for me to write over a beat. It’s easier to be there when they’re choosing the chords and whatnot, to be able to change the key if you want to draw out a different feeling. I work with very few people on my music, but I did a lot with Toro y Moi for this record.UFFIE: I also love writing from scratch with a friend of mine from Norway. He’s a producer called Lokoy who is also on the record. With him, I have this weird ability to come up with a chorus on the spot.
LOVESTORY: I feel you. I’m also working on a project where I’m using live instruments for the first time. It changes everything. There’s more of a story.UFFIE: So this record is like an imaginary place. During the pandemic I just wanted to be in a forest, or like, at fucking Berghein. I was like, “Why can’t there be a forest rave to look forward to?” I wanted to play with the trippiness of reality. I was microdosing a lot of mushrooms and thinking about how surreal reality actually is.