The last two years have brought massive trends to the cryptocurrency industry; starting with DeFi to NFTs to the metaverse, which exploded in popularity in late 2021 and continued to be a hot topic in 2022. Despite the rapid growth of the industry, many celebrities underestimate its advantages, paying attention only to the hype around NFTs and the metaverse.
Now, with the metaverse under the spotlight, the NFT market got its second wind, thanks to the fact that the metaverse relies strongly on non-fungible tokens. Not to mention that the demand for the internet and digitalization is growing in other areas each year. Despite the growing market, many public figures face various problems when they want to use NFTs, even if they follow the trends carefully. They have certain difficulties as the majority of their audience does not understand NFTs, what they are, how to work with them, or what value they have.The influencers’ involvement with the NFT sector does not come as a surprise, as NFTs are just a way to tokenize and easily establish, share, or change ownership of real-world or digital assets of value.