How to TikTok your way to a prize at the Cannes Film Festival

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Even the one of the world’s biggest film events knew it needed a shot of youth and made TikTok an official sponsor.

You no longer need millions of dollars and a distribution deal to win prizes at the Cannes Film Festival – just a mobile phone and a bit of ingenuity will do.

TikTok has also sponsored a short film competition, with prizes awarded by a jury of film professionals, as well as Lame. "TikTok reversed course and gave us back our sovereignty," Panh told AFP, saying they had eventually been given the freedom to award"the films that we chose."The TikTok representatives seemed in a panic at the awards show, cutting off AFP from talking to the jury and preventing interviews with the winners.

Ducellier said she welcomed the vertical style of filming for TikTok, despite her usual work in traditional cinema.

 

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