PinkPantheress onstage at Le Poisson Rouge. Photo: Maridelis Morales Rosado I know I’m in the right place when I see a large crowd of people dressed in what I’m calling “seventh-grade alternative”: black-and-white checkerboard belts slung over low-rise flares, midriff-baring baby tees with maxi skirts, tiny bags with gigantic boots, bucket hats and more than one cosplay wig.
The London-based artist shot to fame the same way dozens have before: by uploading snippets of her music to TikTok and letting the algorithm work its magic. Her first flirtation with virality was “Pain,” which blew up on the app in early 2021, followed shortly after by “Break It Off.” By October, she had signed with the record label Parlophone and released her first mixtape, to hell with it.
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