under director A.R. Rahman has been a beautiful journey where we found new artistic expression. Through, we've unlocked a new, expansive frontier in storytelling where we hope to inspire and inquire through the senses. This film is an experience unlike any other," said Arnezeder.It was shot on 14 different cameras capturing super-resolution quality video.
"Imagined with Intel and partners, the creative genesis of the film heralds a new frontier for new-age immersive storytellers like A.R. Rahman," said Ravindra Velhal, global content technologist, Intel Corporation and executive producer and VR technology director of"The film has state-of-the-art technology meeting the storyteller to push the boundaries of immersive cinema.
The film is produced by Rahman's ARR Studios with Ideal Entertainment and Intel as co-producers and Thenandal Studio and Palani Andavar Holdings as associate producers. Cannes XR is a program from the Cannes Film Market dedicated to immersive technologies and cinematographic content. – Reuters
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