After two years, the games have finally begun! We can now enjoy Philippine Basketball Association, UAAP, and NCAA games from the hardcourt in person from our favorite sports arenas or feel the energy live on television or streaming services.
“Overpromising results when selling a program can be disastrous to relationship building,” says Solomon. If results are underwhelming, it’s better to underplay what you think is possible, and if better than anticipated results occur it is a happy surprise.In recent times, communicators have turned to influencers to help create more awareness about their company, products, and services.
While the athlete certainly has the following, reporters see current athletes on a daily basis. Thus, it’s unlikely a beat reporter will write a sponsorship story. Instead, it will appear in the trades or marketing columns.“If consumer publicity is the object, a better choice would be to suggest a well-known retired athlete,” says Solomon.
Apart from those mentioned above, Solomon points out other things communicators can learn from watching TV sports.Solomon mentions the tendency of broadcasters to make excuses for a team’s poor play. In the PR realm, “communicators should never make excuses for when a PR effort turns sour.”