Heavy Crownz, a self-proclaimed “63rd Representer,” cultivates an organic aesthetic in his music as well as his personal life.The late, great Tupac Shakur once wrote a poem about a rose that grew from a crack in the concrete. The anomaly of a gorgeous flower growing amid adverse conditions serves as a metaphor for individuals from under-resourced neighborhoods who rise above systemic challenges in order to contribute something beautiful to the world.
The self-proclaimed “63rd Representer” cultivates an organic aesthetic in his music as well as his personal life. He says his purpose is to be a force for positive change, describing himself as a combination of the rappers Common, Gucci Mane, and Curren$y. The lead single for his newest album, Whole Lotta Seedz, is the appropriately titled “Grow Sumn.” Over a soulful sample and drum loop, he pushes listeners to grow from the things that are holding them back in life.
“My whole brand is agriculturally based. I like to use beats as a landscape to plant seeds,” Crownz says. “With it being called Whole Lotta Seedz, it’s just me keeping people up to date with all the things that I’ve grown through with experiences on my journey through self-growth and reflecting on my upbringing. . . . There’s a lot of places that I put energy into and not look for anything back. So a lot of places I’ve served and put time into, I can see the fruits of my labor.
He credits his affinity toward this organic lifestyle to his spiritual beliefs. After reading a book about the power of grace by evangelist pastor Joseph Prince in 2020, Crownz says a switch flipped for him to develop a Christ-conscious approach by extending grace to himself and others. He isn’t just planting figurative seeds in the ears of music listeners, though.
One of IEI’s upcoming projects is a Unity Day on May 14, when residents and other organizations are invited to help clean up 100 blocks, beautify the organization’s peace campus at 64th and Honore, and come to a community cookout after. Following in the footsteps of his favorite rapper and community activist, Common, Heavy Crownz says he is geared to continue being a vessel for peace and positivity, whether it be creating new music or strengthening bonds with the people he serves.
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