Damon's widely promoted – and mocked – 'Fortune favours the brave' ad prompted discussion among business journalists and other experts about the deepening connection between celebrity and cryptocurrency. — AFP
Then and now, Intercept investigative reporter Ken Klippenstein tore into Damon for probably earning millions to make the ad. Klippenstein tweeted in January:Klippenstein followed up on Wednesday: Bloomberg reporter Jason Schreier said that Damon used his reputation as a smart, decent, relatable star to essentially promise that investing in cryptocurrency would lead to riches. Instead,"billions and billions of dollars" have been"going poof" in recent weeks.
Amid such volatility, the company Crypto.com apparently thought people would take financial advice from a likable star like Damon. Crypto.com makes an app that facilitates the purchase and sales of bitcoin and other cryptocurrencies.star isn't alone among celebrities to hawk digital currency. So have Kim Kardashian, Stephen Curry, Tom Brady, Spike Lee, Alec Baldwin and Neil Patrick Harris, among others.