What To Make Of Kendrick Lamar's Deepfakes?

No one gets the people talking like Kendrick Lamar. After a few years of being away, save for a brief emergence in 2021 for a song with cousin Baby Keem, the illustrious Compton rapper returned on Sunday with his new song and video, “The Heart Part 5.” As the prelude to his highly-anticipated fifth studio album— and is already stirring up a lot of discussion online with its uncanny music video.

Lamar opens the video and song as himself, thanking his fans and remarking that as he’s gotten older, “I realize life is perspective.” He launches into the funky track’s detailed first verse, painting an intricate picture of inner-city life. “Desensitized, I vandalized pain/ Covered up and camouflaged/ Get used to hearin' arsenal rain,” he raps, topics he’s touched on throughout his career.

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