How to become a meme with Naomi Elizabeth

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Once a 'Tumblr pop enigma' who disappeared from the internet, Naomi discusses her new guise as an esoteric shitposter.

links sends you to pages that are now unavailable. “She's like an absurdist proto-Slayyyter and the bitch has been doing it for a decade.

“I always liked to do photography and video,” Naomi explains the process behind her most recent creative venture. “But then, I wanted to do jokes, and initially I would write the joke on a piece of paper and hold it up in the photo. But, no one could read my handwriting I don’t think, and a piece of paper in a photo is very small.” Scrolling back through, you can see these first sign experiments end around last September.

Naomi describes the concept behind her images as a snapshot into wistful “shower thoughts”, but could also be viewed like a tourist photo encapsulating a memory. “They’re on their vacation, or relaxing, and what they’re thinking about is the joke,” she says. Whilst her work is often seen racking up a few thousand likes per post and lovingly shared acrossWhen Naomi started making music over a decade ago, there was little to no need to post selfies or personal information about ourselves.

Since the peak Tumblr era, the way we have collectively interacted on social media has noticeably changed regardless of intent. “I feel like everyone’s personality is so much more vivid and detailed and visceral now,” Naomi says. Perhaps this has less to do with our conscious efforts of presenting ourselves online, but more about how these new features and platforms force us to interact as older forms phase out.

Despite the ever-evolving tone-change of the internet and its effect on creative output, Naomi’s incidental rebranding of herself as a meme was borne out of necessity, rather than a considered personal relaunch. “I have to do it, because otherwise I’ll be so bored that I will die,” she adds. “I feel bad because I have a bunch of unfinished songs that I really want to get to, but I can’t do it. My brain said no.

 

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