HONG KONG, May 14 — For several months now, a new type of content creator has been springing up on social networks: art influencers.
Since its inaugural edition in 2013, Art Basel Hong Kong has attracted different types of audiences, from art collectors to gallerists and dealers, artists, journalists and now influencers. “Social media has become part of the broader media landscape over the last decade, and we are aware that is an important platform for our galleries and artists,” an Art Basel spokesperson told Artnet News.